Insightful Corner

Information

Modern consumers are increasingly savvy, selective and cynical about their purchasing decisions. More than half of customers (55%) now trust companies less than they used to, according to research by HubSpot. Granted, at face value that’s a pretty depressing statistic Reset Consumers tend to treat businesses the way they treat other people — holding them to certain standards and building relationships with ones they have faith in. They're expressive with their dollar and want to engage with companies that won't let them down